Logos & brand identity


A logo has a lot of heavy lifting to do.

In one recognizable and memorable image, it has to convey an idea, set the intended mood, and evoke desirable and appropriate feelings — all designed to open your hearts and minds, eliciting warmth toward the company or service the logo represents. It has to communicate the most important, often intangible facets of your core brand essence and promise quickly, while staying “on message” as it piques your curiosity.

Enter Kelly Whalen. She is not only uber-creative, she has a talent for listening beyond what you say and getting to the heart of what you mean. She intuitively grasps your intent, captures your thoughts, and breathes life into your seedlings of an idea. She absorbs, understands, and reflects your core essence into her artwork.